e-PRO Tips of the Day

These tips are designed to be copied and used for publication in e-mail, newsletters, websites; anywhere you want to offer educational information for your realtors in concise format. Be sure you fill in your e-PRO Affiliate Page URL in the end to drive your members to your e-PRO sign-up page.

Addressing e-mail

We can all become more effective e-mail users. Paying attention to how we address our e-mail and understanding certain protocols can save us from making unnecessary responses.

"To" addressee is the one to whom you are directing the communication or requesting action.

"CC" addressee is receiving the E-mail for information purposes only and usually need not reply.

"BCC" or Blind Carbon Copy (interesting that we use the paradigm of carbon paper in digital communication) is to be used when we want someone to see a communication and we don't want anyone to know that that person has received the E-mail. A good use of BCC is when we are sending E-mail to a list of people and we do not want to clog people's E-mail with hundreds of E-mail addresses in the Copy or the To box and to protect the privacy of the E-mail addresses of the recipients. Learn more great tips in the e-PRO Certification Course. Sign up at http://Your e-PRO Affiliate Page URL

Don't risk making extra money by registering domains containing Federally registered trademarks.

As a general rule, do not register a domain containing someone else's Federally registered trademark. The trademark owner might bring legal action to halt your use of their name. Registering the name of a famous person or company in a bad faith attempt to sell the name to that person or their competitor may violate the Federal Anti-Cybersquatting law. Learn more great tips in the e-PRO Certification Course. Go to http://Your e-PRO Affiliate Page URL

Domain Name Conventions

Domain names can be up to 67 characters in length, including the TLD (63 characters plus .com, .net, .org, etc). Allowable characters are letters, numbers, and dashes or hyphens (-). Hyphens are not allowable at the beginning or the end of a domain. Spaces are not allowed between words - so, to distinguish one word from another when using your domain in a marketing setting, use upper and lower case. It's the little things that make a difference. Domains are not case sensitive. Use this tip to make your marketing materials easier to read and your brand easier to identify. Examples of using upper and lower case: